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  • DUp 🚀 #144 💚 Discovery & Customer Journey toolkits, DesignInTech2023, eye candy and more!

DUp 🚀 #144 💚 Discovery & Customer Journey toolkits, DesignInTech2023, eye candy and more!

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DesignUp Conf
March 20, 2023

This week, we have a bunch of news for you from all corners of the design world - John Maeda’s #DesignInTech Report, some great tools to use in your work, and eye candy from all over the design-verse.

There are more updates from the DesignUp community as Local Communities kicked off in Pune, Singapore, and Chennai last week. But first, the Bounce Back Bootcamp: When there's chaos all around, human beings have to adapt, grow, and learn - and when we choose to work together, we always get through it.

The day-long event was filled with valuable and actionable discussions. Read them in detail:

👉 Catch up on the rest on the @DesignUp Twitter feed.

📣 DesignUp Local Communities

The DesignUp Singapore MeetUp was hosted by DesignUp Local Community Leader @poonimator x @aleph_labs last week:

👉 And meanwhile here are the photos from our Pune Chapter.

🌏️ Around the web

March has truly been eventful(!) with interactions23 and SXSW as well. John Maeda presented his annual #DesignInTech Report at SXSW, which was summed up nicely by an audience member as:

❝

Simplicity and AI: Think of how to use Al to get rid of things you don't really want to do, so that you have more time to do more of what you love to do.

🧰 Your Toolkit

Today’s toolkit focuses on building your intuition - developing your customer instinct and deepening your knowledge of your own product. Over time, this would help you be more confident that your work would effectively meet its goals.

Reflection is an under-utilized tool in our day-to-day work, and without it, we miss the opportunity to learn from our own experiences. Read these reflections from the designers at Babbel about their mistakes and their subsequent learning, while BuiltforMars’ case study shows how dark patterns can creep up when teams are too focused on meeting narrowly defined goals.

✏️ The Baseline Journey

Ever struggled with different customer types and multiple value props that need to fit together? Identifying your baseline journey helps layer these value props and manage many different customer journeys for a better experience.

✏️ How Do You Develop Better Product Intuition for Your Own Product?

Julie Zhuo shares practical ways to understand your customer and dogfood your product, tiny investments for honing your product intuition.

✏️ 3 Ways Not To Do Discovery  - Learning From Mistakes

Product Designers from Babbel reflect on their mistakes in a recent project, and identify their top learning from them.

✏️ Dark Patterns in Netflix’s Pricing Psychology

A case study of the Netflix experience that highlights the dark patterns applied to drive up their ad tier sign-ups, and a master class in pricing psychology.

💖 Eye Candy

Studio Pi-a’s Breathing App Inspired By Science And Design

How an NHS doctor, designer, and inventor combined his passions to make an immersive breathing app to explore what it might mean for patients if even their breathing exercises were contained within the single device they use the most, their smartphone?

The Last of Us Moodboard

A curated moodboard of projects inspired by the video game and TV show on Behance.

9 Tasty Food Magazines

A magazine expert takes us through today’s most exciting culinary publications in America, Australia, and Europe.

🍀 Stay calm and stay curious,