DesignUp 🚀 Issue 66 > Media Diet, AR & Ikea, Chinese Marketing, New Community Home

This edition has an interesting mix of marketing newness that's tech driven as well as a reminder to be attentive to where you focus your attention.

📣 I am delighted to announce that DesignUp now has a community home in a focused, ad-free, low-noise space. It's early days, perfect to join the community (here's your invite) and continue the conversation between conferences. We are still settling in and making sense of the new space, so you'll be amongst the first few to dive in. Just add your pic, your details and don't forget to wave a friendly hello 👋

💥And delighted to share that in 2018, Adobe will once again be the Principal Partner for DesignUp! A big shout out to Adobe for continuing to support the growing Design-in-Tech community in India 🙌

Why we built DesignUp's new community home — designup.mn.co

Here's why we have a new community home now, and what you should expect. And remember, to make this a reality, we’re going to need your help. Every time you contribute a story, add a comment, make a suggestion, or vote—you’re building a knowledge base every member of this community can tap to make better decisions.

How to Balance Your Media Diet — artplusmarketing.com

"The media we eat for 12 hours on average a day constitute the bulk of the ideas we consume. What’s the right balance for a healthy mind?" Asks Faris, author of Paid Attention.

“...how one uses one’s attention, moment to moment, largely determines what kind of person one becomes. Our minds — our lives — are largely shaped by how we use them.”   Sam Harris

5 best Chinese New Year 2018 marketing campaigns — walkthechat.com

"The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event." Here's a pick of the "5 most notable campaigns" and a world so different from the WestCoast worlds we inhabit.

Ikea's Matchers-Keepers AR game

Ikea is promoting the launch of its Ikea Place furniture placement app for Android this week with a game show it's created titled "Matchers Keepers," based around the idea of housemates trying to match their taste in furniture via augmented reality. 

Ikea Place App: The Practical Promise of AR Kit

Here's more Ikea and AR partnership: "Can you really squeeze in that 7-foot-long area rug? Open the app, point your camera at the floor, and watch it appear at scale."

What Happens When Data Scientists and Designers Work Together — hbr.org

"Instead of a version of data science that is narrowly focused on researching new statistical models or building better data visualizations, a design-thinking approach recognizes data scientists as creative problem solvers."

Speak soon

@JDallcaps

PS: And see you at DesignUp's community home!