• DesignUp Newsletter
  • Posts
  • DesignUp 🚀 Issue #40 > Colour & Ux, Colour Blindness, Trends, Conversions

DesignUp 🚀 Issue #40 > Colour & Ux, Colour Blindness, Trends, Conversions

Holi, the Indian festival of colours is around the corner - and what better way to celebrate it than point you to a bunch of interesting articles on colours + ux from around the big wide world. So before you start changing all buttons to red (or bright, shiny orange or fuschia) read on. Colour continues to be one of those topics laced with subjectivity, cultural connotations and the lack of extensive rigorous studies.

When it comes to calls to action, ‘button color’ is one of the classic metrics to A/B test. It’s also a hot discussion topic on design forums. But is there conclusive proof? (A few limited studies have been doing the rounds way too often).

Varied studies quote that ~8% of users are colourblind - and most designers are unlikely to be so. So here are a few ways to design around this condition. Would also recommend this SmashingMag article as it addresses other conditions that impair normal visibility and has a bunch of insights into methods for testing them.

This is not another “use red instead of blue” article. We have heard that one time too many. So what's different?

Former Adobe colleague Alan, gives a sneak peek into designing with colours for data visualisations and has a set of helpful tools to take the math out of finding a range of colours for charts et al.

This is a decent Colour-101-type article with some dubious, albeit entertaining, experiments thrown in. If you stick to a super limited colour palette of greys and blues, maybe you may want to give this article a quick look.

What better way to end this 40th edition than with Muzli's very visual colour inspiration...

Happy Holi!

See you next week—