Design@SAIF - Issue #8

May 23, 2016

We're back after skipping a week (summer break)! So, here's the version next to PowerUp Product+Ux thinking+doing in your startup...

Are your users all geared up with new goals and new expectations? Ready for a brand new start? Here's how Product designers can leverage on fresh intent to create sticky products. 

Recently Pepsi unveiled a new range of packaging at The Milan Design Week. Culmination of a long effort to instil design and design thinking into the giant organisation. In this interview, Indra Nooyi, Pepsi CEO talks about "a dreadful problem in the company: our people didn't really understand what design was." And her efforts to "change their heads and their hearts in some way."

Falling in love with your own solutions? Even if its doesn't exactly address the problem? Here's a simple how-to guide to influencing change and impacting outcomes. Rethink Design choices...

"CodePen [...] The sandbox where you can build whatever your imagination fancies. Practical things, experimental concepts — it’s a treasure chest, bound to fuel your ideas." And theres plenty of cool toys (and interactions) for the Ux designer - reminding us of the old Photoshop days when a new version would come with fancy new filters - from Ripple effects to Blurs of all denominations...

If you were a tad lost in CodePen, here's a shorter curated list from the awesome guys at Smashing Mag: "dialog and modal windows, signup and login screens, navigation and menus, sliders and toggles. Small bits of delight that make the user’s interaction with a website or app more pleasant." But word of warning, don't go overboard on these micro-interactions.

Until next week,

@JDallcaps @SAIFpartners