Design@SAIF - Issue #4

April 19, 2016

This week's mix of thought pieces, actionables and those must have inclusions: "4 ways.." and "39.5 resources..."

You may have already stumbled upon this trending thought piece - on the faustian bargain of time for money and a call to rethink the way we define and create products. An interesting view on feeds that we feed our attention to (and that are eating up our time)...

Typography is back in the spotlight (and for all the right reasons). This is an essential list of typographic tools, pairings, utilities, foundries, aggregators, stores and more for people working in Mobile/Web - wether product or design.

Does the sound of the food or the colour of the container change our perception of it's taste? Research shows a strong link. This NYT article (and a long read) is strictly not UX, but a view into the world of cognitive psychology and how it shapes our perceptions, often illogically so. And how people who design/create products need to be cognisant of these traps and opportunities.

Now that you've been primed, let me share this fascinating read. (Whats Priming? Exposure to one stimulus influences a subsequent response to a different stimulus.) Sound of a potato chip can influence our perception of its freshness - but can the presence of a field for promo codes lead to more abandoned carts? NNg shares their insights...

This is for those of you who are starting-out/some-way through their careers in UX - and a reminder that life isn't a Design Sprint, but a series of Marathons. It comes from the man who designed Lightroom ground up (Adobe's most successful new desktop app in recent history) and also trusted me to build Adobe's India UX practice.