Design@SAIF - Issue #26

Unified brand systems and pattern libraries are a holy grail for startups and large corps alike. Re-inventing the wheel, redrawing the buttons or rethinking the design feature-to-feature, has an obvious cost. Apart from wasted hours it's a sure fire recipe for brand and experience fragmentation. Here's a collection of useful resources—guides, examples, case studies and exercises to help create that unified 'visible voice'.Plus a list of Ux and startup-Design events: October and November seem to be an exciting time for these, whether you're in Hyderabad, Delhi or Bangalore.

Using a style guide to drive development is a practice that is gaining a lot of traction in front-end development — and for good reason.

Behind-the-scenes of the new AirBnB visual design system

Get away from the screen! Break out the paper and scissors! Charlotte Jackson shares an exercise for developing pattern thinking.

From Brand books to online guides - this is a bookmark-worthy collection!

A thoughtful opinion piece on the evolutionary versus transformative aspects of design and when *not* to use what...

Design Events

Hyderabad 20-22 October (Thu-Sat) | UxIndia started off in Hyderabad and after a few editions in Bangalore, is back in Hyderabad. Its one of those few Ux conferences that have lived on beyond its first few editions. Early bird tickets have sold out.

Delhi, 11 November (Fri) | In its 3rd edition, this is a one day conference on Ux Design and the related disciplines that influence Ux. Held at IIT Delhi, this year's event promises to be bigger—with an eclectic line up! Registrations are open!

Bangalore Nov 12-13 (Sat,Sun) | The first Design For Startups conference is at the overlap of Design, Tech and Business - and at the crossroads of old and new Bangalore. Registrations haven't opened yet, but sign up to get notified when the early bird tickets hatch!

Until next week,

@JDallcaps @SAIFpartners