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  • DUp 🧙🏽‍♂️ Issue 159 > StepUpto24 in 3 days, Beyond the Soan Papdi of Design with Dharmesh Ba, and more!

DUp 🧙🏽‍♂️ Issue 159 > StepUpto24 in 3 days, Beyond the Soan Papdi of Design with Dharmesh Ba, and more!

It’s been a mixed week - as volunteers for the upcoming DesignUp event - while balancing our day jobs, we’ve gone past the “70-hour week”. But it’s all a labour of love, and it comes once a year!

We sat through the Sunday World Cup final between India and Australia with major anticipation - clearly after winning every game and entertaining us along the way, the men in blue had raised our expectations manyfold. And the resilient Aussies bounced back, stole the show and they, and Cricket won the day! But grateful we’ve been able to watch some outstanding cricket for the last few days - from the home team, from the underdogs and from the many past champs. And back to something exciting - an event where there’s something for everyone, where we can all win!

📣 Only 3 days to go for #StepUpTo24 

Just 3 days to go for the Big event and time is running out! ICMYI, #StepUpTo24 is provocative, peppy, packed with insights, and - unlike your UI/UX-conferences-as-usual - joining the dots for you in the roller coaster that’s been the past 3 years. And gear-up, tool-up for the year ahead…

👉🏽 👉🏽 Don’t miss out, get the “late show” passes before they sell out!

🧙🏽‍♂️ Surprise Guest Speakers

With less than a week to go - we added new speakers. It was meant to be 24 - but now we have two bonus speakers, representing 2 diverse ends of the spectrum - Paytm founder, entrepreneur, and CEO Vijay Shekhar Sharma, and singer, songwriter, and musician Raghu Dixit.

💟 💟 💟 Also, a big shout-out to our sponsors - GetCurious (your host for the networking dinner), PhonePe (your co-host for the dinner), and Rakuten (for the event kits)...Thank you!

🌏️ Around the Web

This edition is curated by behavioural researcher Dharmesh Ba:

“You are what you read is a philosophy I truly believe in. While there are books and articles that design industry pundits often recommend, I have found more solace in understanding the world from uncanny places and topics. The Design of Everyday Things is a book everyone recommends but hardly anyone reads; it's more like the soan papdi of design.

This week, I'm curating some interesting pieces from some of my favorite authors and podcasts that I enjoyed reading, and I hope you will too. Psst, most of these are contrarian opinions, and I love them. If you do what everyone else does, you end up only being like everyone else!

"It’s easier to do the same mass-market research that everyone else is doing, but that won't get you beyond the competition."

Dharmesh Ba

🤔 What does the CEO of Reliance Retail know about the middle-class purchase behavior of Indians?

🧰 Your Toolkit

What does it take to achieve audacious goals?

💖 Eye Candy

👉🏽 👉🏽 Still thinking about it? Get your “late show” passes before they sell out!

Gif by @chrisgannon

🍀 See you soon - hopefully in person,